(Revised)Convenient Store Becomes the Biggest Chain Store- Diversified Services Lead To Success

Convenient Store Becomes the Biggest Chain Store- Diversified Services Lead To Success
BY APPLE LIU
Convenient stores not only sell "convenience", but also offer diversified service for customers.

Can you imagine the concentration ratio of convenient stores in Taiwan is the greatest of all the world?
According to statistics, the concentration ratio of convenient stores in Taiwan is the greatest of all the world. The quantity of convenient stores has been over 9300, and the amount is lasting increasing. Among several corporations, 7-11 is the greatest chain store of convenient stores, and the second and the third individually is FamilyMart and Hi-Life. In a metropolis, it is a common phenomenon that there are at least three convenient stores in the same street.

The path leads to success: diversified services
In the past, convenient stores sold merchandise only; however, nowadays, they not only sell “convenience”, but also diversified services. In addition to selling articles for daily use, you can pick up your online merchandise, pay the bill, printing your document, draw money from ATM, and so on. Some certain stores set seats that customers can make a deal and take a rest; it also offers a rest room and temporary parking lot for long-distance traveler. Through these diversified services, they successfully attract customers to enter convenient stores and it usually leads to additional profits that customers may buy other merchandise in passing.

Create a brand image
If merchandise would like to make customers impressive, brand image is a rather vital factor. Take 7-11 for example, they create a person, OPEN將,who helps 7-11 make enormous profits. His colorful head which is orange, green and red color stands for its signboard. Besides, they create an electronic purse-“icash” which can store money in advance and offer some discounts. The person who has “icash” will seldom shop in other convenient stores. Therefore, more and more people apply for “icash” and so far, over four billion customers in Taiwan have “icash”. By OPEN將 and “icash”, 7-11 dominants over others and becomes the biggest chain store in Taiwan.