(Revised)Convenient Store Becomes the Biggest Chain Store- Diversified Services Lead To Success

Convenient Store Becomes the Biggest Chain Store- Diversified Services Lead To Success
BY APPLE LIU
Convenient stores not only sell "convenience", but also offer diversified service for customers.

Can you imagine the concentration ratio of convenient stores in Taiwan is the greatest of all the world?
According to statistics, the concentration ratio of convenient stores in Taiwan is the greatest of all the world. The quantity of convenient stores has been over 9300, and the amount is lasting increasing. Among several corporations, 7-11 is the greatest chain store of convenient stores, and the second and the third individually is FamilyMart and Hi-Life. In a metropolis, it is a common phenomenon that there are at least three convenient stores in the same street.

The path leads to success: diversified services
In the past, convenient stores sold merchandise only; however, nowadays, they not only sell “convenience”, but also diversified services. In addition to selling articles for daily use, you can pick up your online merchandise, pay the bill, printing your document, draw money from ATM, and so on. Some certain stores set seats that customers can make a deal and take a rest; it also offers a rest room and temporary parking lot for long-distance traveler. Through these diversified services, they successfully attract customers to enter convenient stores and it usually leads to additional profits that customers may buy other merchandise in passing.

Create a brand image
If merchandise would like to make customers impressive, brand image is a rather vital factor. Take 7-11 for example, they create a person, OPEN將,who helps 7-11 make enormous profits. His colorful head which is orange, green and red color stands for its signboard. Besides, they create an electronic purse-“icash” which can store money in advance and offer some discounts. The person who has “icash” will seldom shop in other convenient stores. Therefore, more and more people apply for “icash” and so far, over four billion customers in Taiwan have “icash”. By OPEN將 and “icash”, 7-11 dominants over others and becomes the biggest chain store in Taiwan.

(Revised) A Small Check Shop Hides Infinite Creativity

A small check shop hides infinite creativity
BY APPLE LIU
Be an owner of your check box! Creativity brings business!

Entering a check shop, you will see various kinds of little check boxes in a shop. Every check box stands for not only a seller but also a dream. Many sellers dream of opening a shop; therefore, through renting a check box, they can “open a check box” to exhibit what to sell. Check shop is just like the “idea market”. In the shop, you can find many delicate and multiple stuffs, including body lotion, handmade purses, medicine, clothes, earrings, watches, and so on. Anything you would like to sell can be exhibited in a check box. Among various kind of merchandise, unique handicrafts are the most popular in a check shop. In fact, if a seller’s products have nothing special, it is easy to be eliminated through this competitive market. As a result, creativity is the necessary condition to exist in the check shop.

Many talented young people choose this way to sell their creative handicrafts. Especially students who major in Design, they take advantage of what to learn to create attractive stuffs such as hand-painted clothes and shoes. In addition, low-priced rental is the most attractive condition for sellers to rent. They need not stay the shop so they can greatly save their time and energy to do other things.

Most consumers are interested in unique and novel products. Although handicrafts are slightly more expansive than ordinary merchandise, they still attract consumers’ attention. Through going to check shopping, consumers can realize the trend of fashion and they can pick up a creative and unique gift to their friend. In recent years, there are more and more check shops in Taiwan, and many people refer running a check to as a part-time job. In the period of economic recession, they find another income for their own.

A Small Check Shop Conceal Infinite Creativity

Entering a check shop, you will see various kinds of little checks filled with a shop. Every check not only stands for a seller but also a dream. Many sellers dream of opening a shop; therefore, through renting a check, they can “open a check” to exhibit what to sell. Check shop is just like the “idea market”. In the shop, you can find many delicate and multiple stuffs, including body lotion, handmade purse, medicine, clothes, ear rings, watches, and so on. Anything you would like to sell can exhibit in a check. Among various kind of merchandise, unique handicrafts are the most popular in a check shop. In fact, if a seller’s products have nothing special, it is easy to eliminate through this competitive market. As a result, creativity is the necessary condition to exist in the check shop.
Many talented young people choose this way to sell their creative handicrafts. Especially students who major in Design department, they take advantage of what to learn to create attractive stuffs such as hand-painted clothes and shoes. In addition, low-priced rental is the most attractive condition for sellers to rent. They need not stay the shop so they can greatly save their time and energy to do other things.
Most consumers are interested in unique and novel products. Although handicrafts are slightly more expansive than ordinary merchandise, they still attract consumers’ attention. Through going to check shopping, consumers can realize the trend of fashion and they can pick up a creative and unique gift to their friend. In resent years, there are more and more check shops in Taiwan, and many people refer running a check to as a part-time job. In the period of economic recession, they find another income for their own.

Convenient Store Becomes the Biggest Chain Store- Diversified Services Lead To Success

Can you imagine the density of convenient stores in Taiwan is the densest of all the world?
According to statistics, the density of convenient stores in Taiwan is the densest of all the world. The quantity of convenient stores has been over 9300, and the amount is lasting increasing. Among several corporations, 7-11 is the greatest chain store of convenient stores, and the second and the third individually is FamilyMart and Hi-Life. In a metropolis, it is a common phenomenon that there are at least three convenient stores in the same street.

An avenue to success-creativity
The convenient stores not only sell “convenience”, but also creative services. In addition to selling articles for daily use, you can pick up your online merchandise, pay the bill, printing your document, draw money from ATM, and so on. Some certain stores set seats that customers can make a deal and take a rest; it also offers a rest room and temporary parking lot for long-distance traveler. Through these creative services, they successfully attract customers to enter convenient stores and it usually leads to additional profits that customers may buy other merchandise in passing.

The more the franchise stores open, the less profit can be made
By following the density of convenient store is more and more denser, the profits that a franchise store can earn become less. Therefore, franchisee must seriously choose the location and escape from hyper-centralized areas.